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Amazon sees South Africa’s online small businesses as its next growth opportunity

Amazon’s latest report finds that 86% of surveyed South African small businesses sell online, but only 32% use major marketplaces. The company wants to close that gap through its marketplace, logistics network and seller support tools.

KEY TAKEAWAYS
  • Single source so far: TechCabal (Africa).
  • Amazon: founded 2019 · HQ WA, US · stage: Public.
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